What To Look For When Selecting an SEO Agency
In today’s business world, you know the importance of good SEO to make their business stand out from your competition. Your small business need to be visible to your target audience, meaning your website needs to shop up on the first page of search results since almost 95% of all search clicks takes place on the first page. With so many agencies out there, how do you choose the right one
Here are four things to look for when selecting an SEO agency:
1. A Focus on Long -Term ROI: As you may know, SEO is not a quick fix but rather a long term approach. Depending on your niche, it may take up to 6 months for an SEO campaign to start showing real results. An agency that focuses on ROI (return on investment) will be able to show you how their work will be benefiting your bottom line. You must steer clear of any agency promising to get your website ranked on the first page in a specific time frame.
2. Transparency: A good SEO agency will be open and transparent about its work. They should be able to explain their process and what they’re doing to help your website rank higher in search engines in weekly or monthly meetings. Or they have an online dashboard for you to follow their progress.
3. A Team of Experts: When you’re trusting your website and your online reputation to an agency, you want to make sure they have a team of experts who can help you achieve your goals. Look for an agency with a diverse group of professionals, including content writers and data analysts.
4. A Track Record of Success: The best way to gauge an agency’s potential is to look at its track record. Do they have a history of helping their clients achieve their targeted goals? Do they have any awards or industry recognition? These are all things to consider when making a decision. Ask them to provide you with contact information for at least three recent references.
5. Your Monthly Budget: Agency fees, of course, are a critical consideration for any small business. When speaking with potential SEO agencies, be open about your budget. A good agency should give you some idea of what they can do at your budget level.
SEO agencies can be a great asset for small businesses owners looking to improve their visibility. Keep these five things in mind when selecting an agency to ensure you’re making the best decision for your business.
If you’re not sure where to start, Totes Digital can help. They’re an SEO agency with a team of seasoned experts who can help you achieve your goals just as they have done with so many of their clients in the past. Contact them today to learn more.
